Last Updated on December 1, 2023 by Daniel Osakwe
Google recently introduced youtube short videos to the public. Now, you can add these to your site and share them with your visitors. In this article, we will be looking at what youtube shorts are, how long they should be, and how to use youtube shorts.
Table of Contents
What exactly are YouTube Shorts?
YouTube Shorts are vertical, short-form videos that are produced on mobile devices and uploaded straight to the site using the YouTube app.
You may record, edit, add music from major labels (including Sony, Universal, and Warner), add animated text, alter the tempo of your film, and combine numerous 15-second video clips to make your Shorts using YouTube’s built-in production tools.
While watching your Shorts, viewers have the option to subscribe to your channel, share, like, or comment on the video. In contrast to other short-form video apps like Instagram Stories and Snapchat, the footage doesn’t vanish and is still accessible on YouTube.
How much time do YouTube Shorts last?
Vertical videos on YouTube that are 60 seconds or fewer long are known as shorts. A 60-second continuous film or a collection of individual 15-second videos both qualify as shorts. However, your Short will only be allowed to be 15 seconds long if it uses music from the YouTube music library.
Note: Any YouTube video that lasts 60 seconds or less will be classified as a Short by YouTube automatically.
6 Methods for Using YouTube Shorts
YouTube Shorts are the ideal way to reach consumers with shorter attention spans, increase channel interaction, increase subscriber numbers, and present the real face of your company.
A little less than 40% of companies now use short videos to advertise their goods or services. You run the risk of being behind if you wait too long. So start making!
To publicize your primary channel
To showcase and expand your regular channel, use YouTube Shorts. Every time you publish a Short, you have the chance for your material to be seen by someone who might later become a subscriber to your channel or interact with your main channel’s content.
When you publish a Short, the subscription box is constantly displayed, making it simple for viewers to sign up if they enjoy what they see.
Shorts can also assist you in navigating YouTube’s algorithm because they will enhance channel engagement, which is a crucial ranking criterion for the material that YouTube favors. The number of individuals that see your channel should rise as a result.
Display an unpolished video
Not every YouTube video you make needs to be meticulously planned and finished. Video footage from the “behind the scenes” (BTS) will give your viewers a behind-the-scenes look at your channel, brand, and goods or services.
Video from the backstage area can take many different shapes. Here are some suggestions to get you going:
- Business activities
- Product updates or upcoming releases
- Improvements to the workplace, such as a renovation
BTS videos assist build consumer trust by establishing your business as genuine (a significant positive for appealing to Gen-desire Z’s for authenticity). Because people buy from other people, showing the human side of your brand through BTS is a terrific approach to connect with prospective clients, subscribers, and viewers.
Tease your viewers.
Use Shorts to attract the interest of potential leads by viewing the format as the amuse-bouche of video marketing. A 30-second short promoting a forthcoming product release, for instance, may be posted along with a call to action (CTA) that points viewers to a lengthier YouTube video that goes into more depth and points them to a landing page where they can sign up for early access.
Instantly increase engagement
Instead of devoting the time to watch a full-length video, YouTube Shorts enables your audience to interact with your business instantly. Snappy, short-form content guarantees that your audience watches to the finish, absorbs all of your messaging and engages with your CTA because 5% of viewers stop watching videos after one minute.
Boost the quality of your user-generated content
A simple format to request user-generated content (UGC) is YouTube Shorts because anyone with a smartphone may create them from anywhere. In order to increase the reach of your brand, you could, for instance, give your new product to a group of brand advocates and encourage them to make YouTube Shorts that demonstrate the unboxing experience.
A practical video marketing tactic is to produce YouTube Shorts. The format eliminates the need to hire a creative agency or video marketing firm to produce your video content and allows anybody with a smartphone to generate it.
Your video social plan should include YouTube Shorts, but it shouldn’t take the place of your full social approach. Always have a purpose in mind for your video as you collaborate with your social and content teams to find methods to integrate Shorts into campaigns. For instance, encourage your audience to subscribe to your channel and increase YouTube engagement in order to keep and delight your existing customers.